PROJECT SCOPE
Transformation of a historic 1940s Lincoln and Mercury auto showroom in downtown Durham, NC, into a modern wedding and event center.

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DESIGN HIGHLIGHTS
Sass+Co led branding, logo design, and full turnkey interiors with a nod to the building’s automotive heritage. Custom ribbed wall treatments, lime-wash finishes, brass signage, and reimagined pianos (repurposed as movable bars) added character. Bridal and groom suites, stylish restrooms, and thoughtful details completed the transformation.

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PROJECT VISION
Blending classic 1940s design cues with contemporary elegance, the project honors the site’s history while creating a versatile venue that feels timeless, memorable, and event-ready.